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Providian
Financial - A Good Corporate Citizen
 Late this
fall, Blood Centers of the Pacific had the good fortune of striking up a
partnership with the San Francisco-based, Providian Financial. One of the
10 largest bankcard providers in the nation, Providian Financial serves a
broad, diversified market with loan products that include credit cards,
revolving lines of credit, home loans, secured credit cards, and value
added services.
To help BCP’s
recruitment efforts, Providian generously agreed to fund a public service
advertising campaign about the need for blood
donations. The campaign,
which includes both television and radio ads, was developed by the
advertising agency, McCann Erickson. The ads are timed to run during the
most critical time for blood donations, the weeks around Christmas and New
Year.
Running ads on
television and radio enables us to spread our message of the importance of
blood donations to thousands of people. But securing ad space is extremely
expensive. Without Providian’s generosity, BCP would not have been able
to buy the air-time. Providian has proven itself to be a truly good
corporate citizen to the patients of Northern California.
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